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Domestic electric screwdriver enterprises to seek brand differentiation

source:Dongguan Sudong Electronic Technology Co.,Ltd release time:2017-06-03 Browse:910
Since the new century, with China's manufacturing industry to accelerate the pace of modernization, it is predicted that China's domestic electric screwdriver business development must have a big move to see the outcome, fierce market competition, the emergence of giant companies is the embodiment of market development, which Is consistent with the characteristics of the market economy and industrial development characteristics, otherwise the difference is not obvious to bring the series of problems will delay the upgrading of the industry.

China's hardware products a wide range of good quality and reasonable price, with a good reputation of dealers, enthusiastic service and accumulated over the years accumulated large sales network group, has gradually opened the domestic provinces and cities and the Middle East, Africa, Kazakhstan, South Asia, Uruguay Such as emerging markets. Part of the performance of hardware products, has reached or close to the international advanced level, this progress effectively broke some of the imported hardware products in a number of areas of monopoly position for China's hardware market has made a contribution to the norms of competition.

Domestic electric screwdriver is labor-intensive industries, with low-cost traditional competitive advantage, Yongkang Hardware once the domestic electric screwdriver gathering place. Yongkang hardware market has formed hardware products, domestic electric screwdriver, machinery and equipment, such as 16 types of trading area, bringing together daily hardware, building hardware, tools, hardware and mechanical and electrical products, metal materials, machinery and equipment, decorative materials, such as 10,000 kinds of hardware products and Related products, domestic radiation and domestic Russia, the United States, Canada, Brazil, Australia, Japan, more than 50 countries and regions. 2002-2004 market turnover was 12.6 billion yuan, 15.13 billion yuan and 19.2 billion yuan. Hardware City development and prosperity, Yongkang hardware industry to take off a bridge of success, and further promote the regional economic development, to achieve the economic and social benefits of double harvest.

2013, we can already see some clues, 5 years, the pattern of competition in China will be clear, the opportunity is equal, but the big fish to eat small fish, fast fish eat slow fish. Domestic domestic electric screwdriver industry brand competition situation more shocks. In the domestic electric screwdriver industry, the World Star and Stanley brand war has been going on for more than ten years. The two sides for the customer's marketing strategy on China's hardware enterprises have a positive and far-reaching impact of local enterprises, the most profound impact on the brand marketing understanding and use. Worldstar and Stanley still occupy the leading position of China's high-end brands, other grades of the brand name is unknown, which means that other brands still have unlimited opportunities. King Kong power grid chief brand officer Luo Baihui pointed out that the essence of brand marketing is to seek the brand of differentiated positioning, the brand value of the customer into the trust and profit growth point. Seize the brand chaos of the gap period, the speed squeezed into the top three brands to become the next five years to develop the most worth thinking about the problem.